Ice House Neon Sign

The History of Icehouse Beer and Its Iconic Vintage Neon Sign: “Ice House Ice Brewed”

Icehouse Beer holds a frosty place in American brewing history. Introduced in 1993 by the Plank Road Brewery—a unique label created by Miller Brewing Company—Icehouse was the first domestically brewed ice beer in the United States. Ice brewing, a technique that involves lowering the temperature of beer until ice crystals form and are removed, creates a bolder, smoother, and slightly stronger flavor. Icehouse embraced this process with pride, quickly becoming a staple for those seeking a crisp, full-bodied lager with a bite.

Equally legendary is the vintage “Ice House Ice Brewed” neon sign, a glowing emblem of 90s beer culture. With its electric blue lettering and retro charm, this sign wasn’t just bar décor—it became a beacon for bold beer drinkers. Today, the neon sign is a sought-after collector’s item, celebrated for its nostalgic design and connection to Icehouse’s breakthrough moment in brewing innovation.

Whether you’re a beer history buff or a vintage advertising enthusiast, Icehouse and its neon legacy remain iconic symbols of a colder, bolder brewing era.